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Steve Sjuggerud: Follow This Rule, and You’ll Succeed in Real Estate

Steve Sjuggerud will share the most important rule he learned through the years. If you can follow this rule, you’ll have no problem succeeding in real estate. It sounds easy. But you’d be surprised at just how many folks struggle with it.

By Dr. Steve Sjuggerud,editor. True Wealth Real Estate

I made my first real estate investment more than two decades ago. And I’ve continued to seek them out since…

The thrill and chase of a real estate deal, aside from being profitable, can also be a lot of fun. Each venture came with its own learning experiences. And each opportunity presented itself in a different way.

Today, the majority of my investable wealth is in real estate. I own plenty of stocks, too. But I tend to gravitate toward property first.

To say I’ve learned a lot would be an understatement. So today, I’ll share the most important rule I’ve learned through the years.

If you can follow this rule, you’ll have no problem succeeding in real estate. It sounds easy. But you’d be surprised at just how many folks struggle with it.

Let me explain…


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The rule I’m talking about is simple: Don’t pay too much.

This may seem obvious… so obvious that you’re wondering why I bring it up at all. But believe me, overpaying is a trap that’s easy – and I mean EASY – to fall into.

The problem is emotion. Folks get emotional about their stock investments, after all… And real estate is much more tangible. You see it with your eyes and touch it with your hands.

Emotions can run wild… and trick you into making bad decisions.

Without realizing it, you can fall in love with a particular property. That leads to a willingness to pay any price. And overpaying is the easiest way to get into trouble in real estate.

If you’re not buying for investment purposes, it’s a different story… Your home, in my opinion, is more about living than it is about making an investment. Buy the home you actually want to spend time in. That’s fine.

But investment real estate is different…

You can’t fall in love with an investment property. You’ve got to seek out deals. Getting at least a 10% discount to true market value is key. And that’s after estimated closing and renovation costs.

To get a grip on true market value, look at similar sales in the area. Figure out the typical sale price for a given home based on price-per-square foot.

Not every home is identical, of course… Remodels and amenities can alter numbers. But if you look at 20 or 30 recent sales, a trend will emerge. Make sure you’re buying at a discount to that price.

I’ve had a lot of success buying homes this way. Over the years, I’ve been fortunate enough to buy at discounts of about 20% to the market.

That sounds easy on the surface… Buy stuff cheap and the rest works out. But I know what you’re wondering…

How’d I actually do it? How do you get from cheap prices on paper… to successful deals in reality?

I believe these were the three keys for me:

  1. I was willing to walk away from the deal (it didn’t have to be THAT house).
  1. The houses I bought showed terribly, but were fine structurally.
  1. The sellers lived out of state and didn’t have a strong emotional attachment.

Ultimately, the point is, don’t ever overpay.

There are plenty of properties to choose from. Don’t fall in love with any of them. If you do, your emotions could take over and cause you to make a foolish mistake.

Also, be willing to consider properties that look ugly… but that you can easily shine up. That’s a great way to find fantastic value.

I’ve done this myself with great success. And if you follow this rule – and have some patience – I’m sure you can too.


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I recently put together all of my top real estate secrets… so I could share them for the first time during a free online event last week. I also shared a brand-new type of real estate investment – one I’ve never written about before. It’s the simplest way I’ve found for regular folks to make sophisticated investments in this part of the market. To learn more,watch a replay of the event before it goes offline.

Steve Sjuggerud: How Surfing Led to My First Real Estate Investment

I believe in real estate so much that I’ve put more than half of my investable net worth into it. And last week, I hosted an online event to talk about the incredible opportunities available in the real estate market today.

By Dr. Steve Sjuggerud,editor. True Wealth Real Estate

Most folks get introduced to real estate when they buy their first home…

They’re called “starter homes” for a reason. But for me, it started with surfing trips in the early 1990s.

You could say I did things a bit differently. I couldn’t help myself…

I didn’t set out looking for deals on property. But against all odds, I realized something that planted the seed. And by 1999, I was having an awkward conversation with my wife…

“I need to buy a beachfront lot in Nicaragua,” I told her…

We hadn’t even bought our first home yet. She wasn’t amused. But I’d thought it through…

Today, I’ll share the story… and the lesson I learned along the way.


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I had been taking surfing trips to Nicaragua since 1993. And I found a wave that I believed would someday be one of the hottest destinations in the world. It was that good.

That’s why at 28 years old, I thought I’d unlocked the code. I was going to buy a lot right by that wave… and build a house on it. I was sure that location would be a big deal in the coming years.

Amazingly enough, my wife agreed.

We closed on a strip of dirt in a foreign country for $15,000. That was more money back then than it is today… And for us at the time, it was a LOT of money.

To the best of my knowledge, I was the first person to build a home at Rancho Santana, Nicaragua. I was right about the wave, too… The hot spot, Playa Popoyo, has since hosted the International Surfing Association world championships multiple times.

My plan for the Nicaraguan property was simple…

I’d rent the house out, just like an Airbnb. The property would pay for itself… And I would have access to one of the best surfing locations in the world.

Over the years that I held the property, lots of friends and acquaintances stayed there…

They were having a blast. And the once-secret surfing spots were becoming popular destinations. My roadmap was playing out just as I thought it would. But there was one major problem…

Not a single penny of the rent money ever made it back to me

I had someone taking care of the property locally. And by the time they got paid… plus cleanings, upkeep, and fees… I made no money at all.

To this day, I don’t know exactly where the hole in the bucket was. My house was the surf destination. Folks paid to be there. But between fees, maintenance, cleaning, and who knows what else, none of it ended up in my pocket.

I wish I was able to stop the hole in the bucket. I couldn’t seem to, though. So after a few years, I sold the house for about three times what it had cost me. It was a major win, even after the rent issues.

More than that, it was a big learning experience…

I learned that managing property thousands of miles away comes with unique challenges – and that to succeed in real estate, you really need to know what’s going on.

Since then, I’ve done a lot more real estate investing. But it has never been in far-away places. Every major investment I’ve made has been in the county I live in. I can visit any property I own, any day.

That gives me a lot of peace of mind. And I believe it’s a real reason I’ve had success in my real estate investments.

So if you’re thinking about putting money to work in real estate, either make sure it’s a truly hands-off investment… or make sure it’s close enough to home that you don’t end up with a hole in the bucket.


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I believe in real estate so much that I’ve put more than half of my investable net worth into it. And last week, I hosted an online event to talk about the incredible opportunities available in the real estate market today.

For the first time ever, I walked through everything I’ve learned over the years. And I unveiled a kind of real estate investment that I’ve never covered before… one that allows you to get in on the kinds of deals I’m personally investing in. You can watch a replay of the event right here.

Project Real Estate – Is Dr. Steve Sjuggerud’s Investment Approach Legit?

Project Real Estate is Dr. Steve Sjuggerud’s newest investment approach event happening on June 24, 2020 at 8PM ET where he is revealing his brand new real estate investment opportunity, that’s been off-limits to ordinary investors until recently.

Click Here To Get Dr. Steve Sjuggerud’s True Wealth Real Estate – Best Offer + Bonus Here

What is Project Real Estate – Dr. Steve Sjuggerud’s Investment Approach?

When times get tough, people will stop eating out or buying new gadgets long before they ever miss their mortgage payment or stop paying rent. Which is why real estate tends to be such a stable store of value.

Plus, with interest rates at historic lows – there’s a huge incentive for Americans to continue buying homes.

So I’m very bullish on real estate right now.

And I was excited to learn that  the man who called the 2000 Dot-Com Crash, the 2003 Gold Boom, the 2009 Bubble, 2011 Housing Boom and 2013 DOW 20,000 – Dr. Steve Sjuggerud is bullish on real estate, too.

According to Steve, with everything going on right now, the timing is perfect for you to increase your real estate exposure.

Steve will share the full story on June 24th…

Along with a brand-new kind of real estate investment approach that’s been off-limits to ordinary investors until recently.

I encourage you to sign up for Project Real Estate – Dr. Steve Sjuggerud’s Investment Approach event right here.

Who is Dr. Steve Sjuggerud?

Dr. Steve Sjuggerud
Dr. Steve Sjuggerud

Dr. Steve Sjuggerud is the editor of True Wealth, an investment advisory specializing in safe, alternative investments overlooked by Wall Street. It’s based on the simple idea that you don’t have to take big risks to make big returns.

Since Steve joined Stansberry Research in 2001, he has found super-safe, profitable investment ideas for his subscribers that the average investor simply never hears about… until the big gains have already been made.

Steve is also the creator and editor of True Wealth Systems, True Wealth Opportunities:Commodities and True Wealth Opportunities: China. Throughout his career, Steve has addressed hundreds of financial conferences in the U.S. and around the world, including at the New York Stock Exchange. He has also appeared in the media, including Bloomberg, Fox Business News, The Wall Street Journal, and Forbes.

Steve holds a doctorate in finance and has worked as a stockbroker, vice president of a $50 million global mutual fund, and a hedge-fund manager.

Click Here To Get Dr. Steve Sjuggerud’s True Wealth Real Estate – Best Offer + Bonus Here

Is Project Real Estate – Dr. Steve Sjuggerud’s Investment Approach Free To Attend?

Dr. Steve Sjuggerud’s Project: Real Estate Event is free to attend. You just enter your email address into the online form, and you’ll receive a link to the online event before June 24th.

When is Project Real Estate – Dr. Steve Sjuggerud’s Investment Approach Event?

Dr. Steve Sjuggerud’s Project: Real Estate is an online event scheduled for Wednesday, June 24 at 8pm EST. The event is hosted by Dr. Steve Sjuggerud. His guests will be Kendra Todd and Ronan McMahon.

Project Real Estate – Dr. Steve Sjuggerud’s Investment Approach Event Special Guests

Kendra Todd

Kendra Todd is a leading national real estate expert widely known as the 3rd season winner of NBC’s The Apprentice — where she was the first female candidate, and the youngest, to be hired. Kendra is also host of HGTV’s My House Is Worth What?. She was also named one of the Top 30 Under 30 brokers by Realtor Magazine.

Ronan McMahon

Ronan McMahon is a global real estate scout. He spends six months of every year on the road, finding and negotiating opportunity to buy low and make serious profit from capital appreciation, rental income, or a mixture of both. One of his biggest strengths is identifying markets that are due for an upswing in values — but where other investors aren’t looking yet.

What will I Get for Attending?

If you’re able to join Project Real Estate – Dr. Steve Sjuggerud’s Investment Approach event on the night of the 24th, you’ll be among the thousands of lucky viewers that will learn ALL of Dr. Steve Sjuggerud’s secrets that he’s used to make a fortune in real estate.

Plus, he will reveal a special surprise… it’s entirely new investment opportunity — one that few people even know exist.

Final Word

In times of turmoil, everyone wants to know where the safe money is.

Well, the answer might surprise you…

You see, even in a recession, folks still need roofs over their heads. They’ll cut back on things like fancy dinners and electronics before they miss a rent or mortgage payment. And the value of property won’t go down. (Right now, we don’t predict anything like the financial crisis of 2008.)

And with the Federal Reserve cutting interest rates to 0%, that means mortgage rates could fall even more from here.

Mortgage rates are already extremely low and if they fall further, they will attract more buyers. Just because the headlines have been scary recently, we’ve seen signs that the U.S. consumer is resilient.

Coronavirus or not, Americans will still be buying houses… especially if the cost of borrowing is near nothing.

Dr. Steve Sjuggerud recently said, “It might surprise you, but I’ve built more wealth with real estate than any other investment you’ve seen me write about before.”

For the first time ever on June 24, Steve is going to share ALL the secrets of his No. 1 investment strategy that he still personally uses to profit today.

During this event, Steve will even show you a brand-new kind of investment opportunity that’s been off-limits to ordinary investors until recently.

You can find out what this opportunity is… and why Steve believes it’s the No. 1 best way to get started in real estate right now.

Click Here To Get Dr. Steve Sjuggerud’s True Wealth Real Estate – Best Offer + Bonus Here