By Greg Wilson, analyst, Palm Beach Confidential
Editor note: “Most people think that Amazon became a world dominator by making all the right decisions. But CEO Jeff Bezos has made as many bad investments as good ones. The few he got right were home runs, though…
Today, my colleague Greg Wilson, analyst for Palm Beach Confidential, shows how Bezos’ experience at Amazon applies to crypto investing.”
Jeff Bezos is famous for taking Amazon and turning it into a $1 trillion company.
With a $300,000 loan from his parents, he started the company out of a garage in Seattle.
At first, the company focused on selling books, music, and video products.
Later, it diversified into, well, just about everything.
By 1997 (its first year as a public company), Amazon had generated $148 million in annual sales. Today, that number is well north of $200 billion.
That’s made Bezos the richest man in the world. He now has a net worth of around $167 billion.
It’s been good for investors, too. Those who invested in the initial public offering (IPO) are up over 3,600%—turning every $10,000 into over $370,000.
Now, you may think that Bezos and Amazon focused only on Amazon.com.
But what many people don’t know is that in its early days, Amazon made a series of e-commerce investments. This was part of its strategy to diversify its offerings.
Today, I’ll go over some of those investments. And I’ll show you how you can use Bezos’ strategy to manage your cryptocurrency portfolio.
The Fastest Money You’ll Ever Make
Step #1: Wait for the intersection of the 3 lines below
Step #2: Place one simple trade
Step #3: Get a chance to see your wealth go vertical
It is that easy! But it only works for 5% of US Stocks.
Click here to see the details.
Amazon’s Greatest Hits and Misses
Perhaps the most famous is Pets.com. Yes, Amazon was an investor. It took a 50% stake in 1999 for an undisclosed amount. It then poured in another $50 million a few months later.
Fast forward to 2002… when Pets.com announced it was going out of business. Amazon’s loss: 100%.
Then, there was Living.com. The award-winning online furniture store went live in 1999. In 2000, Amazon took an 18% stake in the company.
But the company didn’t last long. It simply ran out of funds. And in 2001, it closed its doors. Another dud investment for Amazon.
Yet another miss was Amazon’s $60 million investment in Kozmo.com. Kozmo offered a one-hour delivery service of items like videos, games, books, and food. Amazon invested in 2000. But by 2001, Kozmo had completely shut down.
Not all investments were complete losers, though. One example is Ashford.com, an online luxury retailer specializing in watches. Amazon invested $10 million in 1999 for a 16.6% stake in the retailer.
In 2002, GSI Commerce bought out Ashford.com for $14 million. Assuming its ownership didn’t change, Amazon was able to recoup about $2.3 million. That’s only a 77% loss.
Another example is HomeGrocer.com, a grocery delivery company. Amazon invested $42.5 million for a 35% stake in 1999.
In all honesty, this could have been another losing investment. But in 2000, Webvan paid $1.2 billion for HomeGrocer.com. Assuming its ownership didn’t change, Amazon made $377.4 million for a cool 888% return… dwarfing the losses it took on its other investments.
And there were even bigger winners, too.
The most notable was Audible. It produces spoken audio entertainment, information, and educational programming. In other words, audiobooks.
Amazon took a 5% stake in the company for an undisclosed amount in early 2000. The relationship proved good over time. And in 2008, Amazon bought out Audible for $300 million.
Today, Audible remains a key component of Amazon and its Prime membership. There’s no sure way to know how much Amazon has made on this investment. But it’s one that will keep paying off for years to come.
Learning From Bezos’ Lessons
Bezos taught us an important lesson with these investments.
You see, he was smart enough to know the internet was going to be big. But he was also smart enough to know it’s impossible to predict the ultimate winners.
That’s why we diversify, take reasonable position sizes, and remind you over and over to do the same.
And that’s what Bezos and Amazon did. They made a series of strategic investments and never bet everything on one idea.
As a sharp analyst said at the time, “Even if all of Amazon’s investments eventually fail, the company has not lost a whole lot.”
And the numbers bear out this thesis…
Let’s say you make 10 investments of $400 each and then had the following returns: -100%, -100%, -100%, -100%, -100%, -77%, 0%, 0%, 888%, and 3,600%.
In this case, you’d lose eight out of 10 times. Although having 80% of your investments lose looks terrible, you would have done well in this scenario.
Your $4,000 invested would have turned into $19,644—a gain of 391%.
As you can see, even though you had more losers, the winners more than made up for them.
Announcement: “I’m Giving My Money Away”
In the weird video clip, you’ll see here, ex-hedge fund manager James Altucher is seen literally giving his money away
… about $1,000 cash total… to perfect strangers on the streets of New York City.
And he makes every one of them an incredible proposition… one I GUARANTEE you’ve never heard before. Click to see.
You Don’t Need to Bet Big to Win Big
This is exactly what we do at Palm Beach Confidential.
Our strategy has always been to take small, uniform position sizes.
And it’s worked out well for us. Yes, some positions are down in the current crypto bear market. But our subscribers have had opportunities to book gains of 582%, 2,050%, and 14,354%.
Like the internet in the 1990s, we know cryptocurrencies and their underlying blockchain technology are revolutionary.
But it’s impossible to know who exactly the big winners will be.
That’s why it makes sense to take a page out of Bezos’ playbook: Diversify and take small position sizes.
And don’t bet more than you can afford to lose… $200–400 is enough for a small investor to make life-changing gains.